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All in "self-publishing"

How to Make Money from Adult Coloring: 7 Proven Ways
Jan 09, 2019

The craze over adult coloring books has subsided, but there still is a significant demand or volume of sales for it in the book market.

If you are looking at creating your own, there is plenty of room to do that. Besides, you can always create a hybrid product that incorporates coloring designs into journals, planners, calendars, cards, bags, mugs, fabric, among others.

This opportunity should be a source of inspiration and motivation to you.

Coloring Practice: Fun but Expensive

Coloring is a pleasurable activity that brings significant health benefits to your mind and body. It works on releasing happy hormones to relieve you of stress, calm you down, let you sleep well, and maintain your level of energy even in stressful situations.

Yet, maintaining a coloring habit can be strainful to the pocket. Take these instances…

  • Coloring books. You don’t only buy one coloring book to work on. You buy more. You don’t only buy once but you buy every time one catches your eye or your favorite artist releases a new one.
  • Coloring supplies. Then, you need to buy your coloring supplies; not just any kind. You don’t want used ones but new. Because you color on a regular basis, your supplies get depleted and you need to replenish them.
  • Coloring events. You decide to join a network of local colorists who meet regularly. There is a “minimal” fee to attend, excluding food that you bring to share or buy at the venue.

Yeah, it’s fun but where does that take you?

What if you create your own designs?

What if you publish and sell them online or in offline bookstores or outlets?

What if you organize your own coloring events using your own designs?

How about opening your own online store and selling unlimited digital downloads of your artwork?

What if?

Have you thought about all these possibilities?

Why not?

7 Ways to Profit from Your Coloring Designs

Let’s look into seven profit centers for your own coloring designs.

What can you do with them?

How can you maximize earnings from your own designs?

Here are seven ways:

# 1 – Self-publish a physical book

When you create your own designs, publishing a physical book under your name is always a prime objective. These days, self-publishing is easy given the existing number of print-on-demand (POD) platforms. Popular POD companies that print your book on demand and ships them to you or your customers are as follows:

You may actively promote your books to your local bookshops, stores, and library, and sell them POD copies that you order yourself.

# 2 – Sell at your own store or shop

Setting up an online shop is easier now more than ever. You can do that through the following:

  • Self-hosted website – This is through your own website where you can set up shop to sell your coloring designs including branded PLR content
  • Subscription-based e-commerce platform – An example of this is Shopify where you pay monthly to set up shop for your products.

# 3 – Sell digital downloadable ebooks at other online shops

This is closely related to #2 but you are setting up shop in a platform that other companies are running. They give you a free space in their marketplace to sell your goods.

Here are popular ones to sell your coloring designs to:

# 4 – Drip content to your membership site

Here, you set up your own coloring book membership. Then, you use your coloring designs in PDF or zipped files to drip feed to your members.

 # 5 – Manage a coloring group or club

You may have participated in activities launched by coloring groups or clubs in your locality or zone. In this case, why not organize and launch parties for coloring artists, enthusiasts, and hobbyists and use your artwork or sell them your coloring pages or books?

# 6 – Build your subscriber list

You may give away your coloring ebooks or pages for free to attract people to your site. You can then upsell or offer them your other stuff.

Two things happen here:

  • First, you build your list as you get people to sign up to your offer and be a subscriber. For marketers, entrepreneurs, authors and anyone doing business, having access to subscribers via their email is important. It’s an effective way to keep in close contact with your target audience and customers.
  • Second, you create avenues to earn income. As you earn your subscribers’ “know, like and trust” relationship with you, it would easier for them to patronize you and your products.

# 7 – Earn affiliate commissions

Sprinkle affiliate links in your coloring ebook giveaways and you just might earn a nice commission from promoted products.

It’s best to put a disclaimer saying that you promote products you think might help them and that if they decide to buy using your links, you get a share.

Creative PLR: Same Profit Opportunities?

How about PLR designs that you buy?

Can you use them to take advantage of these seven profit opportunities?

First off, you have to be clear about what rights you get with your purchase. Private label rights basically give you the rights to attach your own brand or private label to the product bought or to its parts. That’s the very least you can do.

If you buy creative PLR content from me, for sure, you can:

  • Self-publish your physical book
  • Sell at your own store or shop online and offline
  • Sell downloadable digital ebooks at other online shops
  • Drip content to your membership site
  • Manage a coloring group or club
  • Build your subscriber list
  • Earn affiliate commissions.

Here’s a caveat:

[/] You must brand it as your own using your name, label and/or logo.
[/] You can modify this product in part or whole
[X] You cannot give away this product as is
[X] You cannot sell this exact product with PLR and claim as your own.

Cheers to all the possibilities with your creative PLR – big or small!

I would love to hear what you think about how you can profit from your coloring designs.

Succeed in Publishing: Captivate, Capture and Compel with an Awesome Book Cover
Nov 05, 2018

There is an old Chinese Proverb that goes:

“On a journey of a hundred miles, ninety is but halfway.”

It’s like writing your book. Just when you thought you’re done, you’re stumped to find out that you forgot to get your book a cover. 

A book cover is essential to your book.

All authors – amateurs and veterans alike – get their book a cover, how simple it may be. (These days, simple and clutterless works best.)

A sentence that doesn’t end with a period is not a sentence, is it?  

To complete your book writing process, get your book a cover.

To let it stand out and sell, dress it up with a cover that has that “X” factor.  

Your Book Cover: Beyond the Aesthetics

So… what exactly is a book cover?

What can it do for your book?

What is it supposed to do?

From an aesthetic point of view, it is eye candy to your readers. It strikes and captivates them to pick up your book, browse through, add to cart, and buy. 

It gives your book a unique personality or distinct character. All its own.

In a practical sense, your book cover adds a protective layer to your book. It safeguards your book from the elements and extends its lifespan.

From a marketing standpoint, it is a powerful tool to promote and sell your book.

The 3C’s of a Book Cover

A book cover has three main functions: 

Function #1 – Captivate

Whose attention? Your target readers’.Your book cover should turn heads and grab attention. 

It flaunts and flirts with its target readers, to describe it in a fun way.

 It charms, warms and disarms.

It is not only different but unique, special and electrifying. 

It speaks for you 24/7/365.

It works hard, untiringly and relentlessly. 

In a vast ocean of books, it tries its darnedest to stand out from the pack.

As the book author, it is your task then to cloak your book with a captivating cover.

Function #2 – Capture

After grabbing your target readers’ attention, your book cover must hook them in, lock them up, and take full control. In a psychological way, of course.

How?

Arouse curiosity. Stimulate their senses. Create excitement. Heighten their cravings. 

At this stage, your target readers are flooded with questions such as:

  • What is this book all about?
  • What’s so unique and special about it?
  • What message or story does it tell?
  • What does it propose or promise to do?
  • What can be learned from it? 
  • What does it offer that others haven’t already?
  • How can it ease pain or alleviate a situation?
  • How can it make things better?

This questioning takes place in a flash. Effortlessly. Unconsciously. Subconsciously. 

If your book cover does an awesome job, capturing your reader happens seamlessly. 

Function #3 – Compel

Now that you’ve whet their appetite, your target audience will want to satisfy their curiosity, ease their excitement, and get their questions answered.

They’re nearing the finish line.

Soon, they grab their debit or credit card, click the “buy button” and complete the sale.

A sale just happened. That’s it. Mission accomplished!

What do you think of this post?

Does it resonate with you either as target reader or book author? 

What do you look for in a cover?

What captivates your eyes, captures your attention, and compels you to buy when shopping at bookstores online or offline?

Please comment below and let us know experience.  

 

 

Publishing: Transform Your Book Cover from Blah to Awesome
Oct 03, 2018

When you look at book covers, what usually strikes you? Almost always, it’s the dominant elements – the title, author’s name and image.

These are the obvious or most apparent elements – elements that you easily recognize.

However, book covers are more complicated than that and graphic artists would tell you that there is more in there than meets the eye.

Here is my secret. It is very simple: It is only with the heart that one can see rightly; what is essential is invisible to the eye.  ~ Antoine de Saint Exupéry, The Little Prince (1943)

They work at the background, are subtle, almost invisible, and can, at times, be subliminal. They play with your mind as viewer and influence how you feel, think, decide or act in ways like:

  • turn your head around or grab your attention;
  • make you curious or excited about what’s inside;
  • create a strong desire in you to explore a book some more;
  • compel you to browse the book’s table of content;
  • pique your interest to read sections of the book;
  • push you to search for customer reviews about the book;
  • nag you to buy the book;
  • compel you to buy the book.

Insane, isn’t it? But that’s true. And it always happens at both the conscious and subconscious planes.

What is in your book cover that creates these kinds of behavior?

Let’s take a peek into what makes book covers stand out.

4 Attributes of Exceptional Book Covers

What do great book covers have that set it apart from the rest? You’ll get a ton of responses on this and here’s my take.

A standout book cover has four attributes:

Attribute #1 – Appeal

It grabs attention almost instantaneously. I can use an endless stream of powerful words to describe it: dazzling, captivating, charming, attractive, handsome, beautiful, stunning, striking, entrancing, professional, wow, dynamite, lovable, cute, delicious, delightful, pleasing, magnetizing, elegant, hypnotic, inviting, great, awesome, wonderful, engaging. And on and on

How the book cover elements were used or put together effectively contributes to engendering a positive feeling of excitement, curiosity and/or desire in your target reader. They may not even know it. They simply feel it.

Attribute #2 – Simplicity

It is simple, uncomplicated and spot on. It is devoid of clutter that may repel, mislead or confuse readers and take them away from the real message, theme or content of your book.

You would see book covers that only have type or words in them, nothing else. 

Attribute #3 – Uniqueness

It is different, uncommon and special. No other book cover has that “X” factor or quality.

In an ocean of romance novels or non-fiction books on productivity, yours is undoubtedly a standout.

Attribute #4 – Clarity

It is crystal clear what your book is all about simply by looking at its cover. It mirrors and/or hints at your book’s content, theme, genre or topic. At thumbnail size, your book cover is easily recognizable; its text – title and author, most especially – is highly readable.

Book Cover Elements: The Obvious

The apparent or obvious elements of book covers are mostly these three:

Element #1 – Title and subtitle

The title is the name of your book. It is usually the dominant element of your book cover (although in many instances, the author’s name is). Many titles, most especially non-fiction, are straightforward. You get what the book is all about as soon as you read its title. It may be one, two, three or more words whose meaning may have to be deciphered.

Book titles are important and necessary. Your book has to have one. The subtitle, however, is not compulsory but optional. You may or may not have one.

What’s the value of having a subtitle? Your subtitle puts more meat on your title. It defines the slant of your book, explains its content further and provides more details. This is especially most helpful if you have a book title containing a word or two.

For instance, how would target readers know what your book “Hurry” is all about? If it’s fiction, your choice of image would most probably reveal more about it. For non-fiction, it may be more daunting and can be confusing. Attaching a subtitle that says “How to Do Things More Quickly in Your Own Terms and Succeed at What You Do” would most probably help clarify your book’s content.

Element #2 – Author’s name

This is the name of the book writer or, in some instances, the publisher. As an author, you may use your real name or choose a literary pen name, fictitious name or pseudonym. 

Element #3 – Image

This may be a picture, image or symbol that would depict your book’s content or provide a clue or hint. It may be a single image or symbol, a collection or collage of images, or a composite image.

A composite image is what you get after combining various visual elements from separate sources to get a desired effect or picture. Graphic artists achieve this through compositing (with the use of photo editing software like Adobe Photoshop) to create the illusion that all those elements belong to or are parts of the same scene.

So we’re done with the obvious elements.

Book Cover Elements: The Subtle

Now, make a guess on the subtle elements of book covers. They are those that you may not even know or suspect exist but are positioned or placed there for some reasons. The impact that they create is more psychological or at the level of the unconscious or subconscious.

I can think of four:

  • Color - You may not always be aware of this but colors have a subtle effect on your psychological, physiological and behavioral functions. For instance, red evokes excitement, energy, and warmth. Yellow stimulates happiness, laughter, and cheer. You may read some more about color psychology here.
  • Typography - You may use two types of fonts in your book cover. No more than three. Otherwise, you'll get a messy and incohesive effect.  
  • Space - Empty spaces give a break to your reader's vision. They separate each one from the other. Those near or within large chunks of negative spaces gain more importance or attention. 
  • Composition - This is how you arrange, place or size the visual elements or parts of your design so that the most important get dominance and all the rest contribute to it. This includes images, fonts, space, color, and everything else. 

What do you think?

Makes sense?