There is an old Chinese Proverb that goes:
“On a journey of a hundred miles, ninety is but halfway.”
It’s like writing your book. Just when you thought you’re done, you’re stumped to find out that you forgot to get your book a cover.
A book cover is essential to your book.
All authors – amateurs and veterans alike – get their book a cover, how simple it may be. (These days, simple and clutterless works best.)
A sentence that doesn’t end with a period is not a sentence, is it?
To complete your book writing process, get your book a cover.
To let it stand out and sell, dress it up with a cover that has that “X” factor.
Your Book Cover: Beyond the Aesthetics
So… what exactly is a book cover?
What can it do for your book?
What is it supposed to do?
From an aesthetic point of view, it is eye candy to your readers. It strikes and captivates them to pick up your book, browse through, add to cart, and buy.
It gives your book a unique personality or distinct character. All its own.
In a practical sense, your book cover adds a protective layer to your book. It safeguards your book from the elements and extends its lifespan.
From a marketing standpoint, it is a powerful tool to promote and sell your book.
The 3C’s of a Book Cover
A book cover has three main functions:
Function #1 – Captivate
Whose attention? Your target readers’.Your book cover should turn heads and grab attention.
It flaunts and flirts with its target readers, to describe it in a fun way.
It charms, warms and disarms.
It is not only different but unique, special and electrifying.
It speaks for you 24/7/365.
It works hard, untiringly and relentlessly.
In a vast ocean of books, it tries its darnedest to stand out from the pack.
As the book author, it is your task then to cloak your book with a captivating cover.
Function #2 – Capture
After grabbing your target readers’ attention, your book cover must hook them in, lock them up, and take full control. In a psychological way, of course.
Arouse curiosity. Stimulate their senses. Create excitement. Heighten their cravings.
At this stage, your target readers are flooded with questions such as:
- What is this book all about?
- What’s so unique and special about it?
- What message or story does it tell?
- What does it propose or promise to do?
- What can be learned from it?
- What does it offer that others haven’t already?
- How can it ease pain or alleviate a situation?
- How can it make things better?
This questioning takes place in a flash. Effortlessly. Unconsciously. Subconsciously.
If your book cover does an awesome job, capturing your reader happens seamlessly.
Function #3 – Compel
Now that you’ve whet their appetite, your target audience will want to satisfy their curiosity, ease their excitement, and get their questions answered.
They’re nearing the finish line.
Soon, they grab their debit or credit card, click the “buy button” and complete the sale.
A sale just happened. That’s it. Mission accomplished!
What do you think of this post?
Does it resonate with you either as target reader or book author?
What do you look for in a cover?
What captivates your eyes, captures your attention, and compels you to buy when shopping at bookstores online or offline?
Please comment below and let us know experience.