Creative work is a process. It takes time and energy, at the very least.
It is not uncommon that artists are under-compensated for their art but artists survive for reasons beyond monetary compensation. It is their passion to engage their creative minds and zealous hands to create art, which is their lifeblood.
“To artists, art is love made visible in their work. Their art is a manifestation of who they are.” ~Maria Silvo
Budding art collectors tend to haggle for a lower price. Professional ones, do as well but not much anymore as they have come to respect the artists’ creative process and the artist behind the art.
Businesses, entrepreneurs or marketers tend to outsource the artistic side of their business for pennies to optimize their investments and achieve higher ROI.
This is understandable from a business perspective.
From the artist’s end, this can be an awkward situation.
Artists are not always in the best position to stand their ground in the face of financial pressures, not to mention the embarrassment of dealing with hagglers or the feeling of humiliation at the value assigned on their works.
In this time and age, this doesn’t have to be the case.
There is this thing called private label rights (PLR).
For creative work, it’s called creative PLR.
Creative PLR In a Nutshell
There are two things as regards creative PLR:
- Creative form – It is presented in the graphic or visual format rather than just text.
- Private label rights – As Tony Shepherd, author of Truth About PLR, says: “PLR or White Label (WL) content, is content created by other people that you have a license to use, in whatever way the license agreement says.” It bestows buyers the right to brand the creative work without threats of copyright infringement or royalty fines. The branded work may then be shared, given, printed or sold.
As terms of the Private label rights vary, buyers are strongly advised to read their license.
Why Use Creative PLR
You may use creative PLR to achieve the following:
Goal #1 – Save time
This is easy to understand. With art elements already created for you, all you need is plug them in and you’re done with the artistic part. You save time from having to create them yourself.
Goal #2 – Save money
Creating art requires not only time which has a monetary equivalent. You cannot create your coloring pages without pencil, paper, ink pens, eraser, scanner, computer, software applications, and power. You have to pay for all these inputs.
If you opt to hire in-house artists or outsource art to an external party, all the same, you spend.
Buying ready-made and use-on-demand creative content save you money. You only pay a tiny fraction of what you would have otherwise spent.
Goal #3 – Satisfy a specific market
You don’t buy just about any piece of PLR. That would be costly and wasteful.
Instead, you choose which ones suit your needs and that of your specific market. Your buying choices and decisions are targetted and smart.
Goal #4 – Exercise creativity
Creative PLR content already has that creative component into it and you may ask:
- What more can you do with creative PLR?
- Is there still room for you to inject your own creativity?
You can exercise your creativity when conceptualizing creative uses and applications for your creative PLR content.
You may exercise creativity as well as when modifying or enhancing them, say, change color from black to pastel, cut out elements, combine, or convert to vector.
Goal #5 – Create profit centers with your own product
Think of creative uses and applications of creative PLR in terms of possible products or merchandise that you can produce. Examples of these are:
- coloring books
- greeting cards
- table mat
- mouse pad
- cell phone covers
- calling cards
- notebook covers
- sketchbook covers
- sudoku book covers
The list can go on.
The goal is not just to create products but establish profit centers from merchandise that you create.
As long as what you do is consistent with the terms of the creative PLR, you are good to go.
Goal #6 – Make money
You buy creative PLR not to stack them in your hard drive. You do so for a handsome return on investment.
When buying creative PLR, let your motto be:
“Spend little. Profit big.”
That said, avoid rubbish. Buy only high-quality creative PLR so that you can market with confidence and develop a customer base of satisfied return buyers.
Now back to the basic question:
Why buy creative PLR?
That question should have a qualifier: high-quality.
Why buy high-quality creative PLR?
Because doing so does the job of making life as a product creator, entrepreneur, and marketer much easier and more profitable.
You should try it.